Tom Mueller’s Masterful “Extra Virginity”
Olive
oil is as close to my heart as wine. For decades I’ve grown and hand harvested
olives for what, with luck, would be enough to supply the family for a year. I
know the thrill growers feel when they return from the mill with their zesty
new oil to douse slabs of grilled bruschetta.
I’ve learned the long and hard way the value of true olive oil as opposed to
the dubiously cheap stuff labeled “extra virgin” that clutters supermarket
shelves everywhere. I’ve known all along about the monstrous scope of olive oil
fraud in Italy and abroad, but never found the energy, perseverance, or, above
all, the courage to write about it.
Finally
somebody has, and far exceeded my aspirations. Tom Mueller’s Extra Virginity, the Sublime and Scandalous
World of Olive Oil (W. W. Norton & Company), is a milestone in writing
on food and a masterpiece of investigative reporting. Tom, a fellow Yank living
in Italy, is a bright young guy whose views are so close to mine on olive oil
and much else that I consider him a soul mate, fellow traveler, and pal. I know
I’m breaking rules in heaping praise on the work of a friend, but no apologies.
This is a book of fundamental importance to anyone who cares about the quality
and authenticity of olive oil, and, for that matter, almost anything they eat. Food
fraud is by no means confined to oil.
Written
with passion, wisdom, and wit, Extra
Viriginity explores the world of olive oil from its remote origins to its
sublime and scandalous present, contrasting the machinations of multinationals that
dominate the trade with the down-to-earth quests for excellence of artisan
growers.
Tom uses
profiles of dedicated producers to point out differences in typology and quality
of oils made from hundreds of olive varieties grown on four continents. He
tells how to recognize honest oils and how to judge quality through elaborate
tasting procedures. He describes the character
of oils that deserve to be as prized as estate-bottled wines. He reviews with
candor the healthful qualities of honest extra virgins as opposed to the worthless
and sometimes even noxious contents of phony oils.
Through it
all a negative tone underlines the anger and frustration of people who seek
honesty in an industry that is hopelessly corrupt. Here’s the sad tale in Tom’s
words:
“I’ve
met olive growers and oil-makers whose divine nectars deserve to be celebrated
around the world, treated with reverence and gratefulness. And I’ve seen that
they’re losing their shirts. Yes,
losing their shirts. Because for all the things that are right about olive oil,
there’s a whole lot that’s wrong. Again and again I’ve witnessed the same
bizarre drama. Olive oil bottles labeled with fancy phrases—‘cold pressed,’
‘Made in Italy,’ ‘first pressed,’ ‘extra light,’ ‘pure,’ and the ever-present
‘extra virgin’—that are meaningless, and often downright lies, false virgins
selling at a fraction of the price of true extra virgin olive oil. Faced with
this situation, governments do nothing, oil buyers turn a blind eye, big
bottlers and oil traders pocket the cash. Consumers everywhere are
systematically defrauded, and honest growers go bankrupt. Over the last five
years I’ve seen one of the world’s greatest foods reach a breaking point, where
the future of quality oil is in question. It makes no sense, but it’s happening
now.”
As a veteran
oil advocate I can vouch that there’s no exaggeration there. It has long amazed
and appalled me that the powers that be in Italy—as in Spain, the largest olive
producer—have left the oil industry to its own devices. Equally shameful, the press
in Italy and abroad has shied away from exposing the methods of a worldwide
cartel wrought with fraud and corruption.
Only
after Extra Virginity was published
last December did the Italian daily La
Repubblica publish an article echoing Tom Mueller’s accusations—without, of
course, mentioning his name.
Take the
case of Andreas März, the Swiss editor of the wine magazine Merum and a producer of fine oils in
Tuscany. März wrote an article, based on interviews with experts, accusing the
giant Carapelli firm of, among other things, labeling inferior oils as “extra
virgin” in outright contempt of the law. Carapelli sued März in a case that
dragged out for years until, finally, a judge ruled decisively in favor of the
accused.
That
surprise verdict delighted März and fellow artisans, who expected it to set off
a groundswell of public opinion against oil fraud and strike a crippling blow
to dishonest industrialists. Instead, to my knowledge, the case was never mentioned
in the Italian press and no legal action has been brought against Carapelli or
other oil giants.
Italians,
a people of countless attributes, have a maddening tendency to take corruption
for granted, quietly tolerating dirty dealings in politics, bureaucracy,
business, finance, and, of course, organized crime, which taints all it touches.
Silvio Berlusconi with his godfather manners may be blamed for lowering ethical
standards while making Italy the laughing stock of Europe. Yet the ex-premier’s
crass conniving seems merely symptomatic of the moral malaise that plagues the
nation.
But
enough. There’s much more to this superb book than slippery businesses in Italy
and Spain. Tom has explored the new world of olive oil with the same sort of diligence
he brings to the old. Everywhere he goes, he converses with characters: cooks,
shopkeepers, farmers, importers and exporters, food cops, and oil-makers at all
levels of production, including an order of Australian monks. He even conveys
the message that if the old world doesn’t correct its erratic ways with olive
oil, the new world may surpass it in production and commerce.
Tom traces
the history of olive oil, with its legends and myths, relating its manifold
uses among ancient peoples as a food and preservative, lamp fuel, lubricant, soap,
and base of cosmetics. He discusses its symbolic value in the sacred and
profane, emphasizing wine as oil’s age-old companion and rival. But why go into
the detail that readers will savor once they pick up the book.
Before I
read it, I was stunned that a New York Times reviewer ridiculed the book and
its author in a way that was, well, sophomorically snotty. I suspect he didn’t
read the book in depth and doesn’t give a damn about olive oil anyway. Whatever,
he grandly flaunted his ignorance.
Extra Virginity should not only be coveted by food lovers, it
ought to be required reading for anyone involved in the commerce and legal
control of comestibles throughout the world—starting with Italy and Spain. I
hope it will be translated into many languages and remain on the market for
many years. It ought to become the handbook
of a revolution, influencing writers, legislators, law enforcers, and, above
all, consumers to insist on honest quality in olive oil and pressure a
hopelessly corrupt industry to clean up its act or drown in its own dregs.
While,
I’m at it, I’d like to boost Tom Mueller’s candidacy for honors, not only in
the field of writing on food, but also for a Pulitzer and/or National Book
Award. In my mind, it’s that momentous, a work of outstanding courage. As the
guy who didn’t write it, I admire it all the more.